USAA

Role: UX Architect/Producer
Skills: Prototyping, A/B Testing, Web Analytics
The Challenge: Enter a new arena of design at USAA – the realms of Design Governance and Digital Publishing and learn how to continue championing the user experience and ensuring the delivery of best in class software while assuming new roles.
Results: I successfully assumed a role on the Digital Publishing team delivering rapid enhancements to usaa.com and improving the experience for our members. I also engaged in the production of a weekly digital publication for the USAA iPad App in order to produce timely Advice and Planning content for our membership.

I began working with the Digital Publishing group by leading small design teams and working with line of business owners to deliver rapid enhancements to usaa.com based on customer feedback and business requirements. We also worked with the data analytics team to conduct A/B tests for various aspects of usaa.com and determine the best solutions for our users.

I transitioned to a production role for the digital publication on the USAA App for iPad. Our team was charged with delivering weekly interactive articles for this digital publication located in the Advice and Planning section of the App.

Our iPad publication team experimented with Google Analytics integration for our published articles to better understand how our users were utilizing this section of the app.

We also assisted the iPad App IT team and third party vendors with the design and integration of ratings and review functionality for our iPad digital publications as well as the ability to share the articles via email and social media channels.